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Osaka’s Smartaleck runs corporate social media, YouTube, LINE and hiring marketing from planning and filming to analysis

BLJ-0003Published 3 min readBy Tomoki Kabeya

What does Smartaleck do?

Smartaleck Inc. is a digital marketing company in Yodoyabashi, Osaka. It runs social media (Instagram, X, TikTok, Threads), YouTube channels, influencer campaigns, LINE official accounts, recruiting marketing and AI search optimization, from planning and filming to editing, posting and analysis. Founded in 2009, it is led by CEO Daishi Kawai.

Daishi Kawai, CEO of Smartaleck Inc.
CEO, Smartaleck Inc. · Daishi Kawai

No applicants from job sites. A great product nobody has heard of. For problems like these, the answer often starts on a smartphone screen. Smartaleck in Yodoyabashi, Osaka, handles social media, video, LINE and hiring under one roof.

Key points

  • Runs Instagram, X, TikTok, Threads and YouTube channels from planning to analysis
  • Recruiting marketing covers competitor research, job pages, scouting and interview scheduling
  • Founded in 2009, it began as an online store before expanding into owned media and consulting

What they do

Smartaleck was founded in Osaka in 2009. It started with an online store, then owned media, then consulting. The products changed, but the work has always been bringing people in online and getting them to buy.

Today it applies that experience to corporate social media, YouTube, LINE, influencer campaigns and hiring. Partial requests, such as filming or editing only, are also welcome.

Problems they solve

If you are facingWhat they can do
Job ads bring no applicants; your workplace culture is not coming acrossA recruiting social account plus end-to-end recruiting marketing, from research to interview scheduling
A strong product, but nobody knows your nameA corporate YouTube channel, designed and run as an entry point that compounds over time
Flyers and search ads miss your young target audienceInfluencers they already follow introduce your product; posts can be reused on landing pages
Your LINE account grows, but one-size-fits-all messages drive blocksSegmented messaging and automation with L-Step

Services

  • Social media management

    Instagram, X, TikTok and Threads, from research and planning to filming, posting and analysis

  • YouTube channel management

    Channel design, filming, editing, thumbnails, A/B tests and analytics

  • Influencer marketing

    Niche influencers to raise awareness of products and services

  • LINE official account management

    Operation, L-Step setup, message design and lower block rates

  • Recruiting marketing

    Competitor analysis, job design, photography, job page improvements, scouting and interview scheduling

  • AI search, ads and websites

    Checking how AI answers describe you, ad operations on Google and Yahoo!, and website/LP production

What sets them apart

  1. They have sold things themselves

    In its founding year the company opened its own online store, and the next year expanded to Rakuten and Yahoo! Shopping. Its advice is grounded in selling things itself.

  2. Planning to analysis in one place

    Planning, filming, editing, posting and analysis are all in-house, so hiring, social, LINE and ads do not need separate vendors.

  3. A founder who teaches

    Kawai taught the six-part “Digital Marketing Complete Guide 2026” course on the online learning service Schoo.

The founder

Daishi Kawai

Daishi KawaiCEO, Smartaleck Inc.

He founded Smartaleck in 2009, starting with an online store selling the company’s own products, then expanding into owned media and consulting.

Long known for search marketing, he now focuses on corporate social media, video, LINE and hiring, and reportedly takes on almost no standalone SEO work.

He taught a six-part digital marketing course on Schoo and has appeared on Fuji TV’s “Honma Dekka!? TV” as a web marketing commentator.

A good fit for

  • Companies that want social media to show what it is like to work there
  • Companies about to start a corporate YouTube channel
  • Restaurants and shops that want results from their LINE account

Company profile

CompanySmartaleck Inc.
RepresentativeDaishi Kawai, CEO
Founded2009
Address3F OX Yodoyabashi Bldg., 4-4-9 Fushimimachi, Chuo-ku, Osaka
BusinessSocial media management (Instagram, X, TikTok, Threads), YouTube channel management, LINE official accounts, influencer marketing, recruiting marketing, search ads, website and landing page production
Corporate sitesmartaleck.co.jp

FAQ

What can I ask Smartaleck to do?
Social media management (Instagram, X, TikTok, Threads), YouTube channels, influencer marketing, LINE official accounts with L-Step, recruiting marketing, search ads and website/LP production. Partial requests such as filming or editing only are also possible.
Can Instagram help with recruiting?
Yes. Smartaleck runs recruiting-focused social accounts and supports the whole recruiting process, from competitor analysis to interview scheduling.
Where is Smartaleck located?
3F OX Yodoyabashi Bldg., 4-4-9 Fushimimachi, Chuo-ku, Osaka.

Related keywords

Sources

Compiled by our editors from the official website and the company’s listings on our sister media. Interview content will be added after the interview.

Get connected

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Ask us for an introduction (LINE)

Send “I read about Smartaleck Inc.” on LINE.