# Osaka’s Smartaleck runs corporate social media, YouTube, LINE and hiring marketing from planning and filming to analysis

- Company: Smartaleck Inc.
- Industry: Marketing & Advertising
- Area: Osaka (Mainly Osaka, other areas on request)
- Representative: Daishi Kawai (CEO, Smartaleck Inc.)
- Website: https://www.smartaleck.co.jp/
- Published: 2026-11-08 / Updated: 2026-11-08
- URL: https://businesslife.music-japan.com/en/companies/smartaleck/

## What does Smartaleck do?

Smartaleck Inc. is a digital marketing company in Yodoyabashi, Osaka. It runs social media (Instagram, X, TikTok, Threads), YouTube channels, influencer campaigns, LINE official accounts, recruiting marketing and AI search optimization, from planning and filming to editing, posting and analysis. Founded in 2009, it is led by CEO Daishi Kawai.

No applicants from job sites. A great product nobody has heard of. For problems like these, the answer often starts on a smartphone screen. Smartaleck in Yodoyabashi, Osaka, handles social media, video, LINE and hiring under one roof.

## Key points

- Runs Instagram, X, TikTok, Threads and YouTube channels from planning to analysis
- Recruiting marketing covers competitor research, job pages, scouting and interview scheduling
- Founded in 2009, it began as an online store before expanding into owned media and consulting

## What they do

Smartaleck was founded in Osaka in 2009. It started with an online store, then owned media, then consulting. The products changed, but the work has always been bringing people in online and getting them to buy.

Today it applies that experience to corporate social media, YouTube, LINE, influencer campaigns and hiring. Partial requests, such as filming or editing only, are also welcome.

## Problems they solve

| If you are facing | What they can do |
| --- | --- |
| Job ads bring no applicants; your workplace culture is not coming across | A recruiting social account plus end-to-end recruiting marketing, from research to interview scheduling |
| A strong product, but nobody knows your name | A corporate YouTube channel, designed and run as an entry point that compounds over time |
| Flyers and search ads miss your young target audience | Influencers they already follow introduce your product; posts can be reused on landing pages |
| Your LINE account grows, but one-size-fits-all messages drive blocks | Segmented messaging and automation with L-Step |

## Services

- **Social media management**: Instagram, X, TikTok and Threads, from research and planning to filming, posting and analysis (https://www.smartaleck.co.jp/)
- **YouTube channel management**: Channel design, filming, editing, thumbnails, A/B tests and analytics
- **Influencer marketing**: Niche influencers to raise awareness of products and services
- **LINE official account management**: Operation, L-Step setup, message design and lower block rates
- **Recruiting marketing**: Competitor analysis, job design, photography, job page improvements, scouting and interview scheduling
- **AI search, ads and websites**: Checking how AI answers describe you, ad operations on Google and Yahoo!, and website/LP production

## What sets them apart

1. **They have sold things themselves**: In its founding year the company opened its own online store, and the next year expanded to Rakuten and Yahoo! Shopping. Its advice is grounded in selling things itself.
2. **Planning to analysis in one place**: Planning, filming, editing, posting and analysis are all in-house, so hiring, social, LINE and ads do not need separate vendors.
3. **A founder who teaches**: Kawai taught the six-part “Digital Marketing Complete Guide 2026” course on the online learning service Schoo.

## The founder: Daishi Kawai

He founded Smartaleck in 2009, starting with an online store selling the company’s own products, then expanding into owned media and consulting.

Long known for search marketing, he now focuses on corporate social media, video, LINE and hiring, and reportedly takes on almost no standalone SEO work.

He taught a six-part digital marketing course on Schoo and has appeared on Fuji TV’s “Honma Dekka!? TV” as a web marketing commentator.

## A good fit for

- Companies that want social media to show what it is like to work there
- Companies about to start a corporate YouTube channel
- Restaurants and shops that want results from their LINE account

## Company profile

- Company: Smartaleck Inc.
- Representative: Daishi Kawai, CEO
- Founded: 2009
- Address: 3F OX Yodoyabashi Bldg., 4-4-9 Fushimimachi, Chuo-ku, Osaka
- Business: Social media management (Instagram, X, TikTok, Threads), YouTube channel management, LINE official accounts, influencer marketing, recruiting marketing, search ads, website and landing page production
- Corporate site: smartaleck.co.jp (https://www.smartaleck.co.jp/)

## FAQ

### What can I ask Smartaleck to do?

Social media management (Instagram, X, TikTok, Threads), YouTube channels, influencer marketing, LINE official accounts with L-Step, recruiting marketing, search ads and website/LP production. Partial requests such as filming or editing only are also possible.

### Can Instagram help with recruiting?

Yes. Smartaleck runs recruiting-focused social accounts and supports the whole recruiting process, from competitor analysis to interview scheduling.

### Where is Smartaleck located?

3F OX Yodoyabashi Bldg., 4-4-9 Fushimimachi, Chuo-ku, Osaka.

## Sources

Compiled by our editors from the official website and the company’s listings on our sister media. Interview content will be added after the interview.

- Smartaleck official website: https://www.smartaleck.co.jp/
- Baton Partners | Smartaleck: https://partners.music-japan.com/smartaleck/
- https://partners.music-japan.com/smartaleck/

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