# Hiring by showing the workplace on Reels and TikTok: Tokyo’s BE.PRESTO also runs role-based AI training and recruitment - Company: BE.PRESTO Inc. - Industry: HR & Recruiting - Area: Tokyo (Nationwide) - Representative: Kai Koyasu (CEO, BE.PRESTO Inc.) - Website: https://bepresto.co.jp/ - Published: 2026-11-08 / Updated: 2026-11-08 - URL: https://businesslife.music-japan.com/en/companies/be-presto/ ## What does BE.PRESTO do? BE.PRESTO Inc. is headquartered in Ogikubo, Tokyo. It runs social recruiting that shows workplaces on Instagram Reels, TikTok and YouTube Shorts, role-based AI training for teams such as sales and accounting, and the recruiting service BE.CAREER. Founded in April 2024, it is led by CEO Kai Koyasu. BE.PRESTO Inc. (Suginami, Tokyo; CEO Kai Koyasu) helps logistics, construction and other companies hire through Instagram Reels and TikTok. According to its social recruiting website, it has supported more than 400 companies and passed 100 million total video views. It also offers role-based AI training and runs the recruiting service BE.CAREER. ## Key points - Its social recruiting shows the workplace on video, talks with each candidate through a dedicated LINE account, and interviews applicants first to prevent mismatches - AI training runs eight 85-minute sessions in three parts (common, by role, by tool) and works with ChatGPT, Gemini, Copilot or Claude - Its mission is to make value heard before it gets buried. Kai Koyasu founded the company in April 2024 ## Showing the company beyond the job ad Job boards bring no applicants, and agencies keep pushing costs up. BE.PRESTO’s social recruiting service is built for companies stuck in exactly that spot. It posts videos on Instagram Reels, TikTok and YouTube Shorts that show what the workplace and its people are really like, then talks with interested candidates one by one through a dedicated LINE account. Before anyone applies, BE.PRESTO interviews them to make sure they fit what the company needs. ## 400+ companies, 100 million views According to its social recruiting website, it has supported more than 400 companies and passed 100 million total views. Clients include construction, logistics, real estate, apparel and automotive companies that often struggle to hire young people, and operations can start as soon as 20 days after the first meeting. ## AI training built from tomorrow’s work The other pillar is corporate AI training: eight 85-minute sessions in three parts (common, by role, by tool). Sales staff prepare and record meetings, accountants draft payment reminders and field staff turn photos and voice into daily reports, so people practice on their own work. Each company starts by deciding which data must never go into AI before any real data is used. ## Problems they solve | If you are facing | What they can do | | --- | --- | | Big job boards bring no applicants because nobody knows your name | Show the workplace and its people on Reels, TikTok and Shorts, then connect through a recruiting LINE account | | Relying on agencies keeps pushing hiring costs up | Build your own social media channel as a hiring base that does not depend on ads or agencies | | After AI training, nobody uses the tools the next week | Eight role-based sessions where people do their own work with AI, from sales notes to payment reminders | | No one in-house can plan, film and post consistently | They handle planning, production and operations, starting in as little as 20 days after the first meeting | ## Services - **Social recruiting**: Recruiting accounts on Instagram, TikTok and YouTube Shorts, a dedicated LINE account and pre-application interviews (https://be-presto-saiyo.com/) - **Short video and social operations**: Short video marketing plus YouTube, X and Threads operations and ads (https://bepresto.co.jp/) - **Corporate AI training**: Eight roles from marketing to field work; eight 85-minute sessions in common, role and tool parts (https://bepresto.co.jp/education-service/) - **BE.CAREER recruitment**: Career support for people in their 20s and high-end sales hiring (license 13-ユ-319150) ## What sets them apart 1. **Interviews before applications**: Rather than just increasing applications, they interview candidates first and only pass on people who match what the company needs. 2. **LINE replies written by hand**: On the recruiting LINE account, BE.PRESTO replies to each candidate personally, acting as part of the HR team to lower the barrier to applying. 3. **Training built from tomorrow’s work**: AI training is organized by role and starts by deciding, for each company, what data must never go into AI. ## The founder: Kai Koyasu CEO of BE.PRESTO, which he founded in April 2024. His X profile describes the company as an officially recognized sponsor of Paris Fashion Week 2025. He started the business after seeing hard-working people and companies misjudged because of misunderstandings and biased information. The most valuable things often go unheard and get buried; his message on the company website says that discomfort was the starting point. > Our role is not to create appeal, but to find the value that is already there, put it into words and bring it to society. (From the CEO message on the BE.PRESTO website) ## A good fit for - Companies that have hit the limits of job boards and agencies - Construction, logistics and care companies struggling to hire young people - Companies whose AI training never reached daily work ## Company profile - Company: BE.PRESTO Inc. - CEO: Kai Koyasu - Founded: April 2024 - Capital: JPY 10 million - Address: 4F Dai-3 Nomura Bldg., 3-47-15 Ogikubo, Suginami-ku, Tokyo - Recruitment license: License No. 13-ユ-319150 - Business: Social media solutions, influencer marketing, ad operations, social media and AI training, recruitment (BE.CAREER) - Corporate site: bepresto.co.jp (https://bepresto.co.jp/) ## FAQ ### Which industries does BE.PRESTO’s social recruiting cover? Its website lists construction, logistics, real estate, apparel, recruiting and automotive as examples, and says other industries are also supported. ### Which AI tools does the training cover? It is tailored to the tools a company already uses, including ChatGPT, Google Gemini, NotebookLM, Microsoft Copilot, Claude and Claude Code. ### Where is BE.PRESTO located? 4F Dai-3 Nomura Bldg., 3-47-15 Ogikubo, Suginami-ku, Tokyo. ## Sources Compiled by our editors from the official website and the company’s listings on our sister media. Interview content will be added after the interview. - BE.PRESTO official website: https://bepresto.co.jp/ - BE.PRESTO social recruiting: https://be-presto-saiyo.com/ - BE.PRESTO training services: https://bepresto.co.jp/education-service/ - Baton Partners | BE.PRESTO: https://partners.music-japan.com/bepresto/ - https://partners.music-japan.com/bepresto/ --- Business Life Japan (Music Japan LLC) https://businesslife.music-japan.com/en/